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WHAT IS OFF-PAGE SEO?
While on-site SEO optimisation ensures that Google ranks you in the search engine, it doesn’t necessary mean Google ranks you very high. The difference between your website ranking on page 10 of Google and another website ranking on page 1 of Google, simply means that there are 9 pages of websites (each page has 10 websites) that Google finds more ‘credible’ than your website.
Off-site SEO hence is a process to grow your website ‘credibility’, better known in technical terms as Domain Authority. The higher your domain authority, the higher you rank up in the search engine.
WHAT IS WEB CREDIBILITY AKA DOMAIN AUTHORITY?
Every website has an authority score, which you can easily check on Moz.com or Ahrefs.com. (Note that different tools might give a slightly different number, as they have different methodologies of counting the score). This score is not based on how popular or credible your business is. It is based on how other websites interact with your website.
WHAT SORT OF BACKLINKING DO YOU DO?
A major portion of SEO is focused on external link building, which needs to be executed the right way, to be in line with Google guidelines. Your SEO campaign will consist of a carefully planned and diversified execution of the following types of links:
- Local Business Listings
- High Authority (DA20+, 30+, 40+) Guest Posts
- Diversified Link Building
- Press Releases
- Social Signals
- Content Marketing
- Immunisation Against Negative SEO
These links are build monthly to ensure that is monthly consistency (to avoid been hit by Penguin Algorithm). Treat Google like a princess, where you need to consistently shower her with love for months in order to win her favour. Do it inconsistently and she will send “Google Penguin” to hit on your site.
In additional, Google today values quality link over quantity. A backlink with a Domain Authority Score of 50+ is 1000 times better than 100,000 fiverr backlinks with a score of DA10+. It is like 1 fighter jet versus 100,000 soldiers. The fighter jet will wipe them out instantaneously. Therefore you don’t need 100,000 of links. You just need strong quality links build consistently over time with regular article writing, to rank high.
At Next Mobi SEO, we take care of everything for you, including spying on your competitors’ backlink efforts to beat them to their game, so you need not worry about any of the above.
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FREQUENTLY ASKED QUESTIONS
Is off-page SEO still effective for SEO?
Off-page SEO is a vital component of any comprehensive SEO strategy. By focusing on building your website’s reputation, authority, and trustworthiness through techniques like earning backlinks and leveraging social media, you can enhance your website’s visibility and attract more organic traffic.
What can I do for off-page SEO?
How to Do Off-Page SEO
- Earn Quality Backlinks from High-Authority Sites. …
- Create and Share Unique, Engaging Content. …
- Create a Google My Business Account. …
- Encourage Customer Reviews. …
- Build a Strong Social Media Presence. …
- Try Influencer Marketing. …
- Monitor Your Brand Signals and Mentions.
How long does off-page SEO take?
Off-Page SEO
It’s important to note that effective link-building and acquisition require time and effort. Allocate at least 3-4 months for link acquisition before expecting to see any improvements in your website’s backlink scores.
Is off-page SEO the same as backlinks?
Off-page SEO tactics involve earning backlinks from authoritative websites. These links are like a vote of confidence for your content and website. Meanwhile, search engines use on-page SEO to measure your page’s relevancy. On-page SEO efforts include optimizing your content, URL, and meta tags among other elements.
Do I need to run Google ads instead of SEO?
Google Ads has its benefits if you want to get high in the rankings fast for a specific amount of time. However, if you are looking for a long-term solution then SEO might be the best option for you. SEO involves doing backend website work so that Google gives you higher rankings over time.
What is classified in off-page SEO?
The most important aspect of off-page seo is classified submission. We can generate instant traffic and leads through classified ads. You can either post your ads on free websites or promote your business by placing the appropriate ads.
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