Identify Competitors: List your top competitors in your industry. These could be direct competitors (offering the same products/services) or indirect ones (offering substitutes).
Analyze Their Website: Look at the design, user experience, and content quality.
Content: Assess their blog posts, articles, and resources—what topics they cover and how often they post.
Social Media Presence: Check their social media profiles (Facebook, Instagram, LinkedIn).
Engagement: Note their follower counts, engagement rates, and the type of content they post.
Product/Service Offerings: Review their offerings—features, pricing, and unique selling propositions (USPs).
Customer Reviews: Look at customer feedback on platforms like Google Reviews, Yelp, or Trustpilot.
Social Media Ads: Utilize tools like Facebook Ad Library to view their ad content.
Strengths and Weaknesses: Create a SWOT analysis for each competitor to summarize their strengths, weaknesses, opportunities, and threats.
Market Positioning: Assess how they position themselves in the market compared to your business. What niches do they target?