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  1. Identify Competitors: List your top competitors in your industry. These could be direct competitors (offering the same products/services) or indirect ones (offering substitutes).
  2. Analyze Their Website: Look at the design, user experience, and content quality.
  3. Content: Assess their blog posts, articles, and resources—what topics they cover and how often they post.
  4. Social Media Presence: Check their social media profiles (Facebook, Instagram, LinkedIn).
  5. Engagement: Note their follower counts, engagement rates, and the type of content they post.
  6. Product/Service Offerings: Review their offerings—features, pricing, and unique selling propositions (USPs).
  7. Customer Reviews: Look at customer feedback on platforms like Google Reviews, Yelp, or Trustpilot.
  8. Social Media Ads: Utilize tools like Facebook Ad Library to view their ad content.
  9. Strengths and Weaknesses: Create a SWOT analysis for each competitor to summarize their strengths, weaknesses, opportunities, and threats.
  10. Market Positioning: Assess how they position themselves in the market compared to your business. What niches do they target?

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