HERE’S WHAT YOU’LL BE GETTING
Your GOOGLE agency audit will include:Â
1. Account Structure
- Campaign & Ad Group Structure.
2. Keyword Analysis
- Keyword Relevance: Evaluate whether the keywords align with your goals and the search intent of your audience.
- Search Terms Report: Review the search terms report to identify negative keywords and refine your keyword list.
- Bid Strategy: Assess if your current bidding strategy aligns with your objectives (manual, automated, target CPA/ROAS).
3. Ad Copy Review
- Ad Relevance: Ensure ad copy is relevant to the keywords and appeals to the target audience.
4. Competitor Analysis
- Benchmarking: Compare performance against competitors to identify strengths and weaknesses.
- Ad Copy Insights: Review competitor ads to discover effective messaging strategies.
5. Performance Metrics Analysis
- Click-Through Rate (CTR): Review CTR for ad copies; low CTR may indicate a need for optimization.
- Conversion Rate: Assess conversion rates and identify barriers that may hinder conversions.
- Quality Scores: Monitor keyword quality scores to inform adjustments in keyword bids and ad relevance.
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