OUR CLIENTS
HOW REMARKETING WORKS
Many of your page visitors are likely to just be browsing, coming across your social media or website by chance. They may see an ad, blog post or other content that appeals to them, but may not be ready to proceed in the buyer’s journey right away. However, even if they don’t leave their details on your site or subscribe to your mailing list, it’s still possible to reach out to these visitors using data.
We tap into the data visitors are leaving when they interact with your content, allowing us to set up targeted ads that will directly relate to their interests and past behavior. This is often the little nudge that is needed for the visitor to engage further with your brand.
WHERE DO REMARKETING ADS SHOW UP?
Remarketing ads will show up seamlessly across websites as the user goes about their usual online activity. This may in the form of a Facebook or Instagram ad or on Google, ensuring that your brand is front of mind. By using Google AdWords to remarket, you may have the chance to advertise on over 2 million websites. This opportunity is simply too good to ignore, with Digital Squad connecting your business to interested individuals, driving them towards a likely conversion.
2023 REMARKETING STATISTICS
REMARKETING IS A WINNING STRATEGY
More Clicks
The average click-through-rate (CTR) of a retargeted ad is ten times higher than the CTR of a display ad.
Enjoyable Customer Experience
25% of customers enjoy remarketed ads because it relates to what they had been shopping for earlier.
Underrated Strategy
46% of marketing specialists state that remarketing is the most underestimated strategy.
Higher Conversion Rates
By seeing a retargeted ad, a customer who has left their shopping cart is 26% more likely to return to it and complete their order.
Increased Revenue
Three out of five customers who see remarketed ads will actually ADD more products to their shopping cart. On average, a potential customer returned by a remarketing campaign tends to spend 67% more on their next purchases.
Specific Remarketing Budgets
One-fifth of marketing professionals have a dedicated budget for remarketing campaigns. Seize the opportunity to boost lead generation and engagement by utilising remarketing.
WHAT REMARKETING MEANS FOR YOUR BUSINESS
Supercharge your online advertising campaigns with Digital Squad. With our expertise and cutting-edge strategies, we help you reengage potential customers and maximize conversions. Here’s why you should choose our Remarketing Services:
- Drive Targeted Engagement: We precisely target your audience in Singapore, reaching out to users who have previously shown interest in your products or services. By staying top-of-mind, we increase the chances of conversion.
- Boost ROI: Our remarketing techniques are designed to optimize your return on investment. By tailoring ads to specific segments of your audience, we ensure that your advertising budget is utilized effectively, leading to higher conversion rates.
- Personalized Messaging: With our remarketing services, we deliver personalized messages that resonate with your audience in Singapore. By showcasing relevant products or promotions, we create a compelling experience that drives action.
- Multi-Channel Remarketing: We leverage various platforms, including Google Ads, social media platforms, and email marketing, to reach your audience at multiple touchpoints. This comprehensive approach ensures maximum visibility and engagement.
- Continuous Optimization: Our team of experts continually monitors and optimizes your remarketing campaigns to ensure optimal performance. We analyze data, adjust targeting parameters, and refine ad creatives to deliver the best results.
Google Remarketing Ads to Reconnect & Convert
Remarketing helps you retain interested customers and redirect leads to your website. When previous visitors come back to your website, they are more likely to:
Increase their familiarity with your brand Drive traffic and engagement to your site Leave data and contact details that you can use in future marketing efforts Make a purchase and result in greater revenue
FREQUENTLY ASKED QUESTIONS
What is remarketing vs retargeting?
Remarketing is a term that refers to using email to re-engage with your customers or audience that have already shown interest in or done business with your brand. Retargeting is a term that describes delivering paid online and display ads using a user’s activity on your site or social media profiles.
What is the significance of remarketing?
Marketing for business is a highly valuable tool as it helps to create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement. Effective marketing strategies play a pivotal role in establishing a strong presence in the market and connecting with the target audience
What is an example of remarketing?
For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing. Using the email addresses provided by customers in their account, you can remarket by sending emails reminding them about those products, helping prevent cart abandonment.
How do you optimize remarketing?
4 ways to optimize a successful retargeting campaign
- Keep them as customers by adapting the campaign to similar products. …
- Don’t keep following them around with the same ask. …
- Brand affinity is important. …
- Assess how long the campaign ran.
SEE WHAT OUR CLIENTS ARE SAYING