OUR CLIENTS
PROMOTE YOUR BUSINESS ONLINE WITH GOOGLE SHOPPING ADS
Also Known As Product Listing Ads (PLA), Special Type Of Online Marketing Campaigns With Display Ads At The Top Of Google Search Results That Contain Product Name, Image, Price And Store. This Ad Is Made For E-Commerce. Only E-Commerce Are Allowed To Do Google Shopping Ads. This Type Of Ads Will Make Your Products Stand Out In Search Results, Both In Desktop And Mobile. Google Shopping Ads Need Product Feed In Order To Operate.
There Are Many Benefits Of Google Shopping Ads Compare To Normal Search Ads, It Stands Out At The Top Of Page With Picture And The Price Along With Your Direct Competitors, Helping To Grab The User Attention When The Are Searching To Buy A Product Online, Which Is Resulting In Better Quality Leads And Higher Conversion Rates.
Another Benefit For Shopping Ads Is Broader Reach Because It Has Lower Average Cpc, Similar To Pure Display Campaigns, Which Will Help You To Raise Awareness For Your Business.
In Conclusion Google Shopping Ads Is Become Essential For Every E-Commerce. It Has A Better Performance Overall, And It Already Prove To Raises Awareness, Help Finalize Decision And Choose Product, Increasing Sales And ROI. The Downside Is It Hard To Setup, You Need To Create A Product Feed And Send It For Approval By Google, This Process Can Take Up To Month If You Don’t Know All The Policies And Rules, Also Ad Performance Are Heavy Depend On Product Feed.
THE ADVANTAGES OF GOOGLE SHOPPING ADS
If you run an e-commerce store, this ad format is perfect for you. Similar to Search Ads, your ad will show whenever somebody searches for a product. Unlike Search Ads – where it is a text ad – Shopping Ads display both the image and price of the product. Depending on the search term, it will show the most related product for the user.
Display Promotions & Display Price
If you are running a discount promotion, this will be reflected in the price displayed on the SERP. Since Google Shopping is CPC-based, and by displaying your price, you will only be charged per click for users most receptive to your price.
Ppc Model & Get On 1st Page Immediately
Appear on the first page of Google based on products that consumers are searching. Like Search Ads, you are only charged for clicks. By running a Shopping Campaign, your product will appear on the 1st page immediately.
Inventory-Aware
Even if you’re managing over 2000 products, fear not! Google Shopping is inventory aware. We will set up Google Merchant Centre by connecting the backend with your ecommerce store. By doing so, any products that are out of stock will not show up as an ad. This way, your campaign would only sell products that are in stock.
Revenue Trackable & Redirects To Product Landing Page
For each shopping ad, instead of directing them to the main page, they will be directed to the specific product landing page. This ensures smooth user experience while encouraging a purchase. On top of that, we will know if that click converted to revenue dollars.
Measurable Roas
For Shopping Campaign, it is measured using Return On Ad Spend (ROAS). For every ad dollar you spend, how much revenue are you getting? By setting a desired ROAS goal, we will ensure that our advertising efforts is profitable for your business.
Country-Specific
Do you ship globally? Google Shopping Ads has the option to display the native currency for the specific user. Also, the shipping cost will update automatically based on country and zone locations.
Professional Google Shopping Ads Management Services
Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at 2000AED.
We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.
FREQUENTLY ASKED QUESTIONS
What is the difference between Shopping ads and display ads?
So, the main difference between Google Shopping Ads and Google Display Ads is the format and the purpose of the ad. Shopping Ads are focused on driving sales of specific products, while Display Ads are focused on increasing brand awareness and reaching a wider audience.
What are the benefits of shopping ads?
Using shopping campaigns, you can create product ads that better promote your product over traditional text ads. Product ads use more space on the search results page, include eye-catching images, and have a better chance of enticing customers to visit your website.
How do I optimize my Shopping ads?
Contents
- Conduct Product Research.
- Craft Compelling Product Titles and Descriptions.
- Optimize Product Images and Videos.
- Set Competitive Bids and Budgets.
- Leverage Google Merchant Center.
- Advertise Your Best-Selling Products.
- Use Negative Keywords.
- Use Ad Extensions.
Do Shopping ads have quality score?
It’s measured from three key metricsYour Google shopping ad quality score is made up of three key metrics that determine the overall user experience of your ad and its destination. These are: Relevance: Your ad is showing people what they are searching for.
SEE WHAT OUR CLIENTS ARE SAYING