Our Three Step Process
Our Three Step Process
Damac Chelsea
Our Three Step Process
Damac Chelsea
We executed a targeted Meta Ads lead generation campaign for Damac Chelsea and Damac Islands properties, resulting in 599 leads and a total reach of 1.43 million+. The campaign included regional, language-specific, and audience-segmented variations, with the April campaign performing best at 167 leads and 379K reach.
Meta Lead Generation Campaign for Damac Chelsea & Damac Islands
Overview
A real estate client launched a series of Meta (Facebook and Instagram) lead generation campaigns targeting various regions and demographics for Damac Chelsea and Damac Islands properties during April, May, and July. The primary objective was to generate qualified leads at scale while maintaining high audience engagement and reach.
Objectives
Drive high-volume Meta lead form submissions
Promote Damac Chelsea and Damac Islands to local and international audiences
Test different regional and language-based ad variations for optimal performance
Strategy
Segmentation: Campaigns were tailored to specific audiences (e.g., Persian-speaking, GCC-focused, etc.)
A/B Testing: Multiple campaigns ran simultaneously to test combinations of targeting, creatives, and copy.
Platform: Meta Ads (Facebook + Instagram), using native lead forms.
Optimization: Campaigns optimized for lowest CPL (Cost per Lead) and highest reach-to-lead ratio.
Results
✅ Total Leads Generated: 599 Meta Leads
📈 Total Reach: 1,437,819
💡 Top-Performing Campaign:
April – Leads – Damac Islands + Chelsea + Emirates
Results: 167 leads
Reach: 379,600
Insights
April campaigns outperformed others in terms of both reach and lead volume.
Language-specific targeting (e.g., Persian campaign) delivered solid performance with 89 leads from 109K reach.
Campaigns with wider reach did not always yield the highest leads, indicating the importance of message relevance and audience quality.
Conclusion
The campaign successfully delivered nearly 600 qualified leads, proving Meta’s effectiveness for real estate lead generation. Future efforts will focus on refining audience segments and further optimizing creative messaging to improve conversion efficiency.
Meta Lead Generation Campaign for Damac Chelsea & Damac Islands
Overview
A real estate client launched a series of Meta (Facebook and Instagram) lead generation campaigns targeting various regions and demographics for Damac Chelsea and Damac Islands properties during April, May, and July. The primary objective was to generate qualified leads at scale while maintaining high audience engagement and reach.
Objectives
Drive high-volume Meta lead form submissions
Promote Damac Chelsea and Damac Islands to local and international audiences
Test different regional and language-based ad variations for optimal performance
Strategy
Segmentation: Campaigns were tailored to specific audiences (e.g., Persian-speaking, GCC-focused, etc.)
A/B Testing: Multiple campaigns ran simultaneously to test combinations of targeting, creatives, and copy.
Platform: Meta Ads (Facebook + Instagram), using native lead forms.
Optimization: Campaigns optimized for lowest CPL (Cost per Lead) and highest reach-to-lead ratio.
Results
✅ Total Leads Generated: 599 Meta Leads
📈 Total Reach: 1,437,819
💡 Top-Performing Campaign:
April – Leads – Damac Islands + Chelsea + Emirates
Results: 167 leads
Reach: 379,600
Insights
April campaigns outperformed others in terms of both reach and lead volume.
Language-specific targeting (e.g., Persian campaign) delivered solid performance with 89 leads from 109K reach.
Campaigns with wider reach did not always yield the highest leads, indicating the importance of message relevance and audience quality.
Conclusion
The campaign successfully delivered nearly 600 qualified leads, proving Meta’s effectiveness for real estate lead generation. Future efforts will focus on refining audience segments and further optimizing creative messaging to improve conversion efficiency.
We executed a targeted Meta Ads lead generation campaign for Damac Chelsea and Damac Islands properties, resulting in 599 leads and a total reach of 1.43 million+. The campaign included regional, language-specific, and audience-segmented variations, with the April campaign performing best at 167 leads and 379K reach.
Meta Lead Generation Campaign for Damac Chelsea & Damac Islands
Overview
A real estate client launched a series of Meta (Facebook and Instagram) lead generation campaigns targeting various regions and demographics for Damac Chelsea and Damac Islands properties during April, May, and July. The primary objective was to generate qualified leads at scale while maintaining high audience engagement and reach.
Objectives
Drive high-volume Meta lead form submissions
Promote Damac Chelsea and Damac Islands to local and international audiences
Test different regional and language-based ad variations for optimal performance
Strategy
Segmentation: Campaigns were tailored to specific audiences (e.g., Persian-speaking, GCC-focused, etc.)
A/B Testing: Multiple campaigns ran simultaneously to test combinations of targeting, creatives, and copy.
Platform: Meta Ads (Facebook + Instagram), using native lead forms.
Optimization: Campaigns optimized for lowest CPL (Cost per Lead) and highest reach-to-lead ratio.
Results
✅ Total Leads Generated: 599 Meta Leads
📈 Total Reach: 1,437,819
💡 Top-Performing Campaign:
April – Leads – Damac Islands + Chelsea + Emirates
Results: 167 leads
Reach: 379,600
Insights
April campaigns outperformed others in terms of both reach and lead volume.
Language-specific targeting (e.g., Persian campaign) delivered solid performance with 89 leads from 109K reach.
Campaigns with wider reach did not always yield the highest leads, indicating the importance of message relevance and audience quality.
Conclusion
The campaign successfully delivered nearly 600 qualified leads, proving Meta’s effectiveness for real estate lead generation. Future efforts will focus on refining audience segments and further optimizing creative messaging to improve conversion efficiency.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Sobha Central
Sobha’s June 2025 Meta lead generation campaign for Sobha Central produced 97 leads with a total reach of 407,502 users. The India campaigns dominated, contributing over 70% of the total leads, proving the strength of domestic targeting.
97
Meta Leads
407,502
Total Reach
Case Study
Sobha Central
Sobha’s June 2025 Meta lead generation campaign for Sobha Central produced 97 leads with a total reach of 407,502 users. The India campaigns dominated, contributing over 70% of the total leads, proving the strength of domestic targeting.
97
Meta Leads
407,502
Total Reach
Case Study
Marriott Residences
Marriott’s Meta Ads campaign targeting Persian-speaking audiences for its Turkey Residences delivered 150 qualified leads from a total reach of 76,734 users. The standout performer was the US/UK Persian campaign, which generated 110 leads alone, proving the effectiveness of localized diaspora targeting.
150
Meta Leads
76,734
Total Reach
Case Study
Marriott Residences
Marriott’s Meta Ads campaign targeting Persian-speaking audiences for its Turkey Residences delivered 150 qualified leads from a total reach of 76,734 users. The standout performer was the US/UK Persian campaign, which generated 110 leads alone, proving the effectiveness of localized diaspora targeting.
150
Meta Leads
76,734
Total Reach
Case Study
Emaar Vida Residences
Emaar's Meta lead generation campaign for Vida Residences in June 2025 generated 39 leads from 61,705 users across four international markets. The India campaign dominated with 33 leads, highlighting it as a highly responsive market.
39
Meta Leads
61,705
Total Reach
Case Study
Emaar Vida Residences
Emaar's Meta lead generation campaign for Vida Residences in June 2025 generated 39 leads from 61,705 users across four international markets. The India campaign dominated with 33 leads, highlighting it as a highly responsive market.
39
Meta Leads
61,705
Total Reach
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Sobha Central
Sobha’s June 2025 Meta lead generation campaign for Sobha Central produced 97 leads with a total reach of 407,502 users. The India campaigns dominated, contributing over 70% of the total leads, proving the strength of domestic targeting.
97
Meta Leads
407,502
Total Reach
Case Study
Marriott Residences
Marriott’s Meta Ads campaign targeting Persian-speaking audiences for its Turkey Residences delivered 150 qualified leads from a total reach of 76,734 users. The standout performer was the US/UK Persian campaign, which generated 110 leads alone, proving the effectiveness of localized diaspora targeting.
150
Meta Leads
76,734
Total Reach
Case Study
Emaar Vida Residences
Emaar's Meta lead generation campaign for Vida Residences in June 2025 generated 39 leads from 61,705 users across four international markets. The India campaign dominated with 33 leads, highlighting it as a highly responsive market.
39
Meta Leads
61,705
Total Reach