Our Three Step Process
Our Three Step Process
Marriott Residences
Our Three Step Process
Marriott Residences
Marriott’s Meta Ads campaign targeting Persian-speaking audiences for its Turkey Residences delivered 150 qualified leads from a total reach of 76,734 users. The standout performer was the US/UK Persian campaign, which generated 110 leads alone, proving the effectiveness of localized diaspora targeting.
Meta Lead Generation Campaign – Marriott Residences (July–August 2025)
Overview
In July and August 2025, Marriott launched three targeted Meta Ads campaigns to generate leads for its luxury Residences in Turkey, targeting Persian-speaking audiences in the UK, US, and surrounding regions. The campaigns were designed to capture high-intent buyers and investors looking for property opportunities in Turkey under the Marriott brand.
Objectives
Generate qualified Meta leads for Marriott Residences in Turkey
Reach Persian-speaking investors in international markets
Compare the effectiveness of different targeting sets and ad groups
Strategy
Platform: Facebook & Instagram (Meta)
Targeting: Persian-speaking users in the UK, US, and Europe
Ad Format: Meta native lead forms for higher conversion rates
Audience Segments: Tested across multiple geographies and languages
Performance Focus: Maximize lead volume, monitor CPL, and identify high-response segments
Results
🎯 Total Leads Generated: 150 Meta leads
🌍 Total Reach: 76,734 users
🔝 Top Performing Campaign:
“Marriott-US-UK Persian” – 110 leads from 41,728 reach
📈 Second-best:
“Marriott-Turkey Persian-July-Leads” – 38 leads from 35,806 reach
🧪 Underperformer:
Variant of the July campaign – 2 leads from 9,634 reach
Insights
Majority of leads (73%) came from the UK/US Persian campaign, suggesting strong demand from the diaspora audience.
The cost-per-lead appears optimized in top campaigns with lead volume and reach closely aligned.
The lower-performing third campaign may have lacked optimized targeting or creative alignment, offering insights for refinement.
High conversion rates from a relatively modest reach show effective ad delivery and relevance to the intended audience.
Conclusion
The Marriott Residences Meta campaigns were highly successful, yielding 150 high-quality leads across international markets, with a particularly strong performance from Persian-speaking audiences in the US and UK. The results validate Marriott’s international targeting strategy and point to significant potential in diaspora markets for future real estate projects.
Meta Lead Generation Campaign – Marriott Residences (July–August 2025)
Overview
In July and August 2025, Marriott launched three targeted Meta Ads campaigns to generate leads for its luxury Residences in Turkey, targeting Persian-speaking audiences in the UK, US, and surrounding regions. The campaigns were designed to capture high-intent buyers and investors looking for property opportunities in Turkey under the Marriott brand.
Objectives
Generate qualified Meta leads for Marriott Residences in Turkey
Reach Persian-speaking investors in international markets
Compare the effectiveness of different targeting sets and ad groups
Strategy
Platform: Facebook & Instagram (Meta)
Targeting: Persian-speaking users in the UK, US, and Europe
Ad Format: Meta native lead forms for higher conversion rates
Audience Segments: Tested across multiple geographies and languages
Performance Focus: Maximize lead volume, monitor CPL, and identify high-response segments
Results
🎯 Total Leads Generated: 150 Meta leads
🌍 Total Reach: 76,734 users
🔝 Top Performing Campaign:
“Marriott-US-UK Persian” – 110 leads from 41,728 reach
📈 Second-best:
“Marriott-Turkey Persian-July-Leads” – 38 leads from 35,806 reach
🧪 Underperformer:
Variant of the July campaign – 2 leads from 9,634 reach
Insights
Majority of leads (73%) came from the UK/US Persian campaign, suggesting strong demand from the diaspora audience.
The cost-per-lead appears optimized in top campaigns with lead volume and reach closely aligned.
The lower-performing third campaign may have lacked optimized targeting or creative alignment, offering insights for refinement.
High conversion rates from a relatively modest reach show effective ad delivery and relevance to the intended audience.
Conclusion
The Marriott Residences Meta campaigns were highly successful, yielding 150 high-quality leads across international markets, with a particularly strong performance from Persian-speaking audiences in the US and UK. The results validate Marriott’s international targeting strategy and point to significant potential in diaspora markets for future real estate projects.
Marriott’s Meta Ads campaign targeting Persian-speaking audiences for its Turkey Residences delivered 150 qualified leads from a total reach of 76,734 users. The standout performer was the US/UK Persian campaign, which generated 110 leads alone, proving the effectiveness of localized diaspora targeting.
Meta Lead Generation Campaign – Marriott Residences (July–August 2025)
Overview
In July and August 2025, Marriott launched three targeted Meta Ads campaigns to generate leads for its luxury Residences in Turkey, targeting Persian-speaking audiences in the UK, US, and surrounding regions. The campaigns were designed to capture high-intent buyers and investors looking for property opportunities in Turkey under the Marriott brand.
Objectives
Generate qualified Meta leads for Marriott Residences in Turkey
Reach Persian-speaking investors in international markets
Compare the effectiveness of different targeting sets and ad groups
Strategy
Platform: Facebook & Instagram (Meta)
Targeting: Persian-speaking users in the UK, US, and Europe
Ad Format: Meta native lead forms for higher conversion rates
Audience Segments: Tested across multiple geographies and languages
Performance Focus: Maximize lead volume, monitor CPL, and identify high-response segments
Results
🎯 Total Leads Generated: 150 Meta leads
🌍 Total Reach: 76,734 users
🔝 Top Performing Campaign:
“Marriott-US-UK Persian” – 110 leads from 41,728 reach
📈 Second-best:
“Marriott-Turkey Persian-July-Leads” – 38 leads from 35,806 reach
🧪 Underperformer:
Variant of the July campaign – 2 leads from 9,634 reach
Insights
Majority of leads (73%) came from the UK/US Persian campaign, suggesting strong demand from the diaspora audience.
The cost-per-lead appears optimized in top campaigns with lead volume and reach closely aligned.
The lower-performing third campaign may have lacked optimized targeting or creative alignment, offering insights for refinement.
High conversion rates from a relatively modest reach show effective ad delivery and relevance to the intended audience.
Conclusion
The Marriott Residences Meta campaigns were highly successful, yielding 150 high-quality leads across international markets, with a particularly strong performance from Persian-speaking audiences in the US and UK. The results validate Marriott’s international targeting strategy and point to significant potential in diaspora markets for future real estate projects.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Sobha Central
Sobha’s June 2025 Meta lead generation campaign for Sobha Central produced 97 leads with a total reach of 407,502 users. The India campaigns dominated, contributing over 70% of the total leads, proving the strength of domestic targeting.
97
Meta Leads
407,502
Total Reach
Case Study
Sobha Central
Sobha’s June 2025 Meta lead generation campaign for Sobha Central produced 97 leads with a total reach of 407,502 users. The India campaigns dominated, contributing over 70% of the total leads, proving the strength of domestic targeting.
97
Meta Leads
407,502
Total Reach
Case Study
Emaar Vida Residences
Emaar's Meta lead generation campaign for Vida Residences in June 2025 generated 39 leads from 61,705 users across four international markets. The India campaign dominated with 33 leads, highlighting it as a highly responsive market.
39
Meta Leads
61,705
Total Reach
Case Study
Emaar Vida Residences
Emaar's Meta lead generation campaign for Vida Residences in June 2025 generated 39 leads from 61,705 users across four international markets. The India campaign dominated with 33 leads, highlighting it as a highly responsive market.
39
Meta Leads
61,705
Total Reach
Case Study
Emaar Polo
The Meta Ads campaign for Emaar Grand Polo Residences generated 114 qualified leads with a reach of 113,417 users across 69 ad variations. Video creatives dominated performance, with the top ad alone delivering 30 leads.
114
Meta Leads
113,417
Total Reach
Case Study
Emaar Polo
The Meta Ads campaign for Emaar Grand Polo Residences generated 114 qualified leads with a reach of 113,417 users across 69 ad variations. Video creatives dominated performance, with the top ad alone delivering 30 leads.
114
Meta Leads
113,417
Total Reach
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Sobha Central
Sobha’s June 2025 Meta lead generation campaign for Sobha Central produced 97 leads with a total reach of 407,502 users. The India campaigns dominated, contributing over 70% of the total leads, proving the strength of domestic targeting.
97
Meta Leads
407,502
Total Reach
Case Study
Emaar Vida Residences
Emaar's Meta lead generation campaign for Vida Residences in June 2025 generated 39 leads from 61,705 users across four international markets. The India campaign dominated with 33 leads, highlighting it as a highly responsive market.
39
Meta Leads
61,705
Total Reach
Case Study
Emaar Polo
The Meta Ads campaign for Emaar Grand Polo Residences generated 114 qualified leads with a reach of 113,417 users across 69 ad variations. Video creatives dominated performance, with the top ad alone delivering 30 leads.
114
Meta Leads
113,417
Total Reach