Our Three Step Process

Our Three Step Process

Sobha Central

Our Three Step Process

Sobha Central

Sobha’s June 2025 Meta lead generation campaign for Sobha Central produced 97 leads with a total reach of 407,502 users. The India campaigns dominated, contributing over 70% of the total leads, proving the strength of domestic targeting.

Meta Lead Generation Campaign – Sobha Central (June 2025)

Overview

In June 2025, Sobha launched a strategic international Meta Ads campaign to promote Sobha Central, targeting buyers across India, Canada, and the UK. The campaigns aimed to tap into both domestic and diaspora audiences to drive quality leads for its luxury developments.

Objectives

  • Generate high-quality Meta leads for Sobha Central

  • Leverage localized targeting to engage buyers in India, Canada, and the UK

  • Analyze which markets yield the best lead efficiency and reach-to-lead ratio

Strategy

  • Platform: Meta Ads (Facebook + Instagram)

  • Markets Targeted: India (Domestic), UK, Canada (International)

  • Lead Form Type: Meta native forms for seamless conversion

  • Campaign Variants: Multiple versions to test performance across different creatives and audiences

  • KPIs Tracked: Lead volume, reach, and market responsiveness

Results

  • 🎯 Total Leads Generated: 97 Meta leads

  • 🌐 Total Reach: 407,502 users

  • 🇮🇳 Top Performing Market:

    • India campaigns delivered a combined 70 leads with over 400,000+ reach

    • “Sobha Central - India” and “Sobha - India” were almost equally successful with 36 and 34 leads, respectively.

  • 🌎 International Campaigns:

    • Canada: 10 leads from a combined reach of ~9,900

    • UK: Only 4 leads from a reach of ~8,900 across two campaigns

Insights

  • India continues to be the strongest market, contributing 72% of the total leads.

  • Canada showed promise with decent lead generation from a modest reach.

  • UK campaigns underperformed, possibly due to less targeted creatives or weaker audience resonance.

  • Future UK campaigns could benefit from localized messaging, better segmentation, or alternative ad formats.

Conclusion

Sobha Central's June 2025 Meta campaign delivered strong results in India and valuable insights from Canada and the UK. With a total of 97 Meta leads, the campaign demonstrated the platform's efficiency in targeting high-intent domestic and diaspora audiences. Scaling the India campaign and optimizing UK targeting should be prioritized in upcoming sprints.

Meta Lead Generation Campaign – Sobha Central (June 2025)

Overview

In June 2025, Sobha launched a strategic international Meta Ads campaign to promote Sobha Central, targeting buyers across India, Canada, and the UK. The campaigns aimed to tap into both domestic and diaspora audiences to drive quality leads for its luxury developments.

Objectives

  • Generate high-quality Meta leads for Sobha Central

  • Leverage localized targeting to engage buyers in India, Canada, and the UK

  • Analyze which markets yield the best lead efficiency and reach-to-lead ratio

Strategy

  • Platform: Meta Ads (Facebook + Instagram)

  • Markets Targeted: India (Domestic), UK, Canada (International)

  • Lead Form Type: Meta native forms for seamless conversion

  • Campaign Variants: Multiple versions to test performance across different creatives and audiences

  • KPIs Tracked: Lead volume, reach, and market responsiveness

Results

  • 🎯 Total Leads Generated: 97 Meta leads

  • 🌐 Total Reach: 407,502 users

  • 🇮🇳 Top Performing Market:

    • India campaigns delivered a combined 70 leads with over 400,000+ reach

    • “Sobha Central - India” and “Sobha - India” were almost equally successful with 36 and 34 leads, respectively.

  • 🌎 International Campaigns:

    • Canada: 10 leads from a combined reach of ~9,900

    • UK: Only 4 leads from a reach of ~8,900 across two campaigns

Insights

  • India continues to be the strongest market, contributing 72% of the total leads.

  • Canada showed promise with decent lead generation from a modest reach.

  • UK campaigns underperformed, possibly due to less targeted creatives or weaker audience resonance.

  • Future UK campaigns could benefit from localized messaging, better segmentation, or alternative ad formats.

Conclusion

Sobha Central's June 2025 Meta campaign delivered strong results in India and valuable insights from Canada and the UK. With a total of 97 Meta leads, the campaign demonstrated the platform's efficiency in targeting high-intent domestic and diaspora audiences. Scaling the India campaign and optimizing UK targeting should be prioritized in upcoming sprints.

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Sobha’s June 2025 Meta lead generation campaign for Sobha Central produced 97 leads with a total reach of 407,502 users. The India campaigns dominated, contributing over 70% of the total leads, proving the strength of domestic targeting.

Meta Lead Generation Campaign – Sobha Central (June 2025)

Overview

In June 2025, Sobha launched a strategic international Meta Ads campaign to promote Sobha Central, targeting buyers across India, Canada, and the UK. The campaigns aimed to tap into both domestic and diaspora audiences to drive quality leads for its luxury developments.

Objectives

  • Generate high-quality Meta leads for Sobha Central

  • Leverage localized targeting to engage buyers in India, Canada, and the UK

  • Analyze which markets yield the best lead efficiency and reach-to-lead ratio

Strategy

  • Platform: Meta Ads (Facebook + Instagram)

  • Markets Targeted: India (Domestic), UK, Canada (International)

  • Lead Form Type: Meta native forms for seamless conversion

  • Campaign Variants: Multiple versions to test performance across different creatives and audiences

  • KPIs Tracked: Lead volume, reach, and market responsiveness

Results

  • 🎯 Total Leads Generated: 97 Meta leads

  • 🌐 Total Reach: 407,502 users

  • 🇮🇳 Top Performing Market:

    • India campaigns delivered a combined 70 leads with over 400,000+ reach

    • “Sobha Central - India” and “Sobha - India” were almost equally successful with 36 and 34 leads, respectively.

  • 🌎 International Campaigns:

    • Canada: 10 leads from a combined reach of ~9,900

    • UK: Only 4 leads from a reach of ~8,900 across two campaigns

Insights

  • India continues to be the strongest market, contributing 72% of the total leads.

  • Canada showed promise with decent lead generation from a modest reach.

  • UK campaigns underperformed, possibly due to less targeted creatives or weaker audience resonance.

  • Future UK campaigns could benefit from localized messaging, better segmentation, or alternative ad formats.

Conclusion

Sobha Central's June 2025 Meta campaign delivered strong results in India and valuable insights from Canada and the UK. With a total of 97 Meta leads, the campaign demonstrated the platform's efficiency in targeting high-intent domestic and diaspora audiences. Scaling the India campaign and optimizing UK targeting should be prioritized in upcoming sprints.

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Sign up to get the most recent blog articles in your email every week.

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150

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76,734

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Marriott Residences

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76,734

Total Reach

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39

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Total Reach

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The Meta Ads campaign for Emaar Grand Polo Residences generated 114 qualified leads with a reach of 113,417 users across 69 ad variations. Video creatives dominated performance, with the top ad alone delivering 30 leads.

114

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113,417

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Other Projects

Other Case Studies

Check our other project case studies with detailed explanations

Case Study

Marriott Residences

Marriott’s Meta Ads campaign targeting Persian-speaking audiences for its Turkey Residences delivered 150 qualified leads from a total reach of 76,734 users. The standout performer was the US/UK Persian campaign, which generated 110 leads alone, proving the effectiveness of localized diaspora targeting.

150

Meta Leads

76,734

Total Reach

Case Study

Emaar Vida Residences

Emaar's Meta lead generation campaign for Vida Residences in June 2025 generated 39 leads from 61,705 users across four international markets. The India campaign dominated with 33 leads, highlighting it as a highly responsive market.

39

Meta Leads

61,705

Total Reach

Case Study

Emaar Polo

The Meta Ads campaign for Emaar Grand Polo Residences generated 114 qualified leads with a reach of 113,417 users across 69 ad variations. Video creatives dominated performance, with the top ad alone delivering 30 leads.

114

Meta Leads

113,417

Total Reach