Our Three Step Process
Our Three Step Process
Beema
Our Three Step Process
Beema
Beema’s health insurance campaign in the UAE achieved 6M impressions and reduced CPL to $18.01 vs. $25 target, by combining contextual targeting, premium website whitelisting, and audience retargeting.
Beema Website New Users Lead Generation
The Objective
Beema wanted to drive new users to its website and generate qualified leads for health insurance plans in the UAE.
The Briefing
Period: January – February 2020
Target Audience: Men and women, aged 25–55, actively looking to get or change health insurance
KPIs: Leads > Cost per Lead (CPL)
Market: UAE
Devices: Desktop & Mobile
The Approach
Beema adopted a contextual and thematic targeting strategy. Key actions included:
Whitelisting top health & news websites such as WebMD, Healthline, Gulf News, Khaleej Times, The National, and BBC to capture intent-driven traffic.
Keyword-based targeting to reach audiences searching for health insurance-related information.
Retargeting best-performing audiences to increase conversion efficiency and reduce CPL.
The Results
6M impressions, exceeding campaign objectives
vCPM: $1.29
CPL: $18.01 (well below the $25 benchmark)
This campaign successfully drove leads while achieving a cost efficiency that outperformed objectives.
Beema Website New Users Lead Generation
The Objective
Beema wanted to drive new users to its website and generate qualified leads for health insurance plans in the UAE.
The Briefing
Period: January – February 2020
Target Audience: Men and women, aged 25–55, actively looking to get or change health insurance
KPIs: Leads > Cost per Lead (CPL)
Market: UAE
Devices: Desktop & Mobile
The Approach
Beema adopted a contextual and thematic targeting strategy. Key actions included:
Whitelisting top health & news websites such as WebMD, Healthline, Gulf News, Khaleej Times, The National, and BBC to capture intent-driven traffic.
Keyword-based targeting to reach audiences searching for health insurance-related information.
Retargeting best-performing audiences to increase conversion efficiency and reduce CPL.
The Results
6M impressions, exceeding campaign objectives
vCPM: $1.29
CPL: $18.01 (well below the $25 benchmark)
This campaign successfully drove leads while achieving a cost efficiency that outperformed objectives.
Beema’s health insurance campaign in the UAE achieved 6M impressions and reduced CPL to $18.01 vs. $25 target, by combining contextual targeting, premium website whitelisting, and audience retargeting.
Beema Website New Users Lead Generation
The Objective
Beema wanted to drive new users to its website and generate qualified leads for health insurance plans in the UAE.
The Briefing
Period: January – February 2020
Target Audience: Men and women, aged 25–55, actively looking to get or change health insurance
KPIs: Leads > Cost per Lead (CPL)
Market: UAE
Devices: Desktop & Mobile
The Approach
Beema adopted a contextual and thematic targeting strategy. Key actions included:
Whitelisting top health & news websites such as WebMD, Healthline, Gulf News, Khaleej Times, The National, and BBC to capture intent-driven traffic.
Keyword-based targeting to reach audiences searching for health insurance-related information.
Retargeting best-performing audiences to increase conversion efficiency and reduce CPL.
The Results
6M impressions, exceeding campaign objectives
vCPM: $1.29
CPL: $18.01 (well below the $25 benchmark)
This campaign successfully drove leads while achieving a cost efficiency that outperformed objectives.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Zyan & Myza
Zayn & Myza drove 50M+ views and 1,000+ purchases in the UAE using a three-tier strategy combining prospecting, retargeting, and value-based campaigns. The approach achieved 3X ROAS and strong engagement across product lines.
50M+
Views
1,000+
Purchases
Case Study
Zyan & Myza
Zayn & Myza drove 50M+ views and 1,000+ purchases in the UAE using a three-tier strategy combining prospecting, retargeting, and value-based campaigns. The approach achieved 3X ROAS and strong engagement across product lines.
50M+
Views
1,000+
Purchases
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Zyan & Myza
Zayn & Myza drove 50M+ views and 1,000+ purchases in the UAE using a three-tier strategy combining prospecting, retargeting, and value-based campaigns. The approach achieved 3X ROAS and strong engagement across product lines.
50M+
Views
1,000+
Purchases
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL