Our Three Step Process
Our Three Step Process
AXA Insurance
Our Three Step Process
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
Case Study: AXA Insurance Health Campaign
Objective
AXA Insurance set out to generate quality leads for health insurance while minimizing the cost per lead (CPL).
Briefing
Period: January–February 2020
Target Audience: Men and women, 25–55 years old, interested in acquiring or switching health insurance
Key KPI: Leads > CPL
Market: UAE
Devices: Desktop & Mobile
Approach
Contextual & Thematic Targeting – Ads were placed on top health and news websites in the region, such as WebMD, Health.com, Healthline, Gulf News, Khaleej Times, The National, and BBC.
Keyword Targeting – To reach users actively searching for health-related information.
Retargeting – Focused on the best-performing audiences.
Optimization – Continuous conversion-focused adjustments to maximize lead quality and efficiency.
Results
Impressions: 6M (exceeding objective)
vCPM: $1.29
CPL: $18.01 (significantly lower than the $25 objective)
Conclusion
The campaign successfully surpassed expectations by delivering cost-effective leads and strong brand visibility. Through precise targeting and optimization, AXA Insurance not only reduced CPL but also strengthened its position in the UAE health insurance market.
Case Study: AXA Insurance Health Campaign
Objective
AXA Insurance set out to generate quality leads for health insurance while minimizing the cost per lead (CPL).
Briefing
Period: January–February 2020
Target Audience: Men and women, 25–55 years old, interested in acquiring or switching health insurance
Key KPI: Leads > CPL
Market: UAE
Devices: Desktop & Mobile
Approach
Contextual & Thematic Targeting – Ads were placed on top health and news websites in the region, such as WebMD, Health.com, Healthline, Gulf News, Khaleej Times, The National, and BBC.
Keyword Targeting – To reach users actively searching for health-related information.
Retargeting – Focused on the best-performing audiences.
Optimization – Continuous conversion-focused adjustments to maximize lead quality and efficiency.
Results
Impressions: 6M (exceeding objective)
vCPM: $1.29
CPL: $18.01 (significantly lower than the $25 objective)
Conclusion
The campaign successfully surpassed expectations by delivering cost-effective leads and strong brand visibility. Through precise targeting and optimization, AXA Insurance not only reduced CPL but also strengthened its position in the UAE health insurance market.
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
Case Study: AXA Insurance Health Campaign
Objective
AXA Insurance set out to generate quality leads for health insurance while minimizing the cost per lead (CPL).
Briefing
Period: January–February 2020
Target Audience: Men and women, 25–55 years old, interested in acquiring or switching health insurance
Key KPI: Leads > CPL
Market: UAE
Devices: Desktop & Mobile
Approach
Contextual & Thematic Targeting – Ads were placed on top health and news websites in the region, such as WebMD, Health.com, Healthline, Gulf News, Khaleej Times, The National, and BBC.
Keyword Targeting – To reach users actively searching for health-related information.
Retargeting – Focused on the best-performing audiences.
Optimization – Continuous conversion-focused adjustments to maximize lead quality and efficiency.
Results
Impressions: 6M (exceeding objective)
vCPM: $1.29
CPL: $18.01 (significantly lower than the $25 objective)
Conclusion
The campaign successfully surpassed expectations by delivering cost-effective leads and strong brand visibility. Through precise targeting and optimization, AXA Insurance not only reduced CPL but also strengthened its position in the UAE health insurance market.
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Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Beema
Beema’s health insurance campaign in the UAE achieved 6M impressions and reduced CPL to $18.01 vs. $25 target, by combining contextual targeting, premium website whitelisting, and audience retargeting.
6M+
Impressions
18.01
CPL
Case Study
Zyan & Myza
Zayn & Myza drove 50M+ views and 1,000+ purchases in the UAE using a three-tier strategy combining prospecting, retargeting, and value-based campaigns. The approach achieved 3X ROAS and strong engagement across product lines.
50M+
Views
1,000+
Purchases