Our Three Step Process
Our Three Step Process
Zyan & Myza
Our Three Step Process
Zyan & Myza
Zayn & Myza drove 50M+ views and 1,000+ purchases in the UAE using a three-tier strategy combining prospecting, retargeting, and value-based campaigns. The approach achieved 3X ROAS and strong engagement across product lines.
Case Study: Zayn & Myza
The Objective
Zayn & Myza (ZM) aimed to generate sales by leveraging both awareness and conversion objectives, driving customer consideration to its website.
The Solution
To achieve this, ZM implemented a three-tier campaign strategy:
Prospecting Campaigns – Targeted new audiences, optimizing for content views and add-to-cart actions (3 campaigns for views, 2 for cart).
Retargeting Campaigns – Focused on audiences generated by the prospecting stage (2 campaigns).
Upper-Funnel Conversion Campaigns – Supported continuous engagement (3 campaigns) while running Value-Based Optimization (2 campaigns) to capture high-value conversions and avoid ad fatigue.
The Results
50M+ views and 1,000+ purchases in the UAE.
Achieved 3X ROAS in specific product ranges like Korean skincare.
Notable metrics: CPM: $2, CPV (1 sec): $0.001, CTR: 0.5%, CPC: $0.3, CPA: $15.
This integrated approach not only maximized reach but also drove sustainable conversions with measurable ROI.
Case Study: Zayn & Myza
The Objective
Zayn & Myza (ZM) aimed to generate sales by leveraging both awareness and conversion objectives, driving customer consideration to its website.
The Solution
To achieve this, ZM implemented a three-tier campaign strategy:
Prospecting Campaigns – Targeted new audiences, optimizing for content views and add-to-cart actions (3 campaigns for views, 2 for cart).
Retargeting Campaigns – Focused on audiences generated by the prospecting stage (2 campaigns).
Upper-Funnel Conversion Campaigns – Supported continuous engagement (3 campaigns) while running Value-Based Optimization (2 campaigns) to capture high-value conversions and avoid ad fatigue.
The Results
50M+ views and 1,000+ purchases in the UAE.
Achieved 3X ROAS in specific product ranges like Korean skincare.
Notable metrics: CPM: $2, CPV (1 sec): $0.001, CTR: 0.5%, CPC: $0.3, CPA: $15.
This integrated approach not only maximized reach but also drove sustainable conversions with measurable ROI.
Zayn & Myza drove 50M+ views and 1,000+ purchases in the UAE using a three-tier strategy combining prospecting, retargeting, and value-based campaigns. The approach achieved 3X ROAS and strong engagement across product lines.
Case Study: Zayn & Myza
The Objective
Zayn & Myza (ZM) aimed to generate sales by leveraging both awareness and conversion objectives, driving customer consideration to its website.
The Solution
To achieve this, ZM implemented a three-tier campaign strategy:
Prospecting Campaigns – Targeted new audiences, optimizing for content views and add-to-cart actions (3 campaigns for views, 2 for cart).
Retargeting Campaigns – Focused on audiences generated by the prospecting stage (2 campaigns).
Upper-Funnel Conversion Campaigns – Supported continuous engagement (3 campaigns) while running Value-Based Optimization (2 campaigns) to capture high-value conversions and avoid ad fatigue.
The Results
50M+ views and 1,000+ purchases in the UAE.
Achieved 3X ROAS in specific product ranges like Korean skincare.
Notable metrics: CPM: $2, CPV (1 sec): $0.001, CTR: 0.5%, CPC: $0.3, CPA: $15.
This integrated approach not only maximized reach but also drove sustainable conversions with measurable ROI.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Beema
Beema’s health insurance campaign in the UAE achieved 6M impressions and reduced CPL to $18.01 vs. $25 target, by combining contextual targeting, premium website whitelisting, and audience retargeting.
6M+
Impressions
18.01
CPL
Case Study
Beema
Beema’s health insurance campaign in the UAE achieved 6M impressions and reduced CPL to $18.01 vs. $25 target, by combining contextual targeting, premium website whitelisting, and audience retargeting.
6M+
Impressions
18.01
CPL
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Beema
Beema’s health insurance campaign in the UAE achieved 6M impressions and reduced CPL to $18.01 vs. $25 target, by combining contextual targeting, premium website whitelisting, and audience retargeting.
6M+
Impressions
18.01
CPL
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL