
Our Three Step Process
Our Three Step Process
Etisalat e&

Our Three Step Process
Etisalat e&
Etisalat e& launched a targeted app campaign in the UAE with the goal of driving installs for the My Etisalat UAE App. The app was promoted as a one-stop solution, offering users the ability to manage accounts, pay bills, recharge Wasel, subscribe to new services, and share credit or data with loved ones. With its fresh, intuitive design and added value through personalized offers, the campaign successfully resonated with customers. As a result, Etisalat achieved 20,000+ installs, strengthening its digital presence and enhancing customer convenience.
Etisalat e& App Campaign – Driving Installs in the UAE
The key objective of the campaign proposed to Etisalat, one of the prominent telecom providers in UAE, was to promote installation of apps in their devices. The campaign was set to enhance customer interactions by inviting people to download and use the My Etisalat UAE App, which helps users to manage numerous telecom services in a convenient place and with controls.
The campaign was specifically focused on the people of the UAE to advertise the application on the basis that the solution eases day to day telecommunication related needs. The use of persuasive ad creatives and customer-centric messaging motivated the users to download the app through which they could avail special offers on smartphones and electronic devices, as well as telecommunication services.
The My Etisalat UAE App was not to be treated only as a telecom utility app Keeping its clean and user friendly interface, it allowed customers to keep track on their consumption, account operations, recharging Wasel, paying bills, subscription of new services, support requests, credit and data sharing with family and friends. To this the added features in the form of gifts and special offers made it an strong incentive to adopt.
The results proved successful performance of the campaign with more than 20,000+ installs. This success has not only spread the user base of the app It has also strengthened the brand reputation of Etisalet as a telecom service provider that is focused on delivering exceptional customer experience, and underwriting it with convenience through innovation.
Etisalat e& App Campaign – Driving Installs in the UAE
The key objective of the campaign proposed to Etisalat, one of the prominent telecom providers in UAE, was to promote installation of apps in their devices. The campaign was set to enhance customer interactions by inviting people to download and use the My Etisalat UAE App, which helps users to manage numerous telecom services in a convenient place and with controls.
The campaign was specifically focused on the people of the UAE to advertise the application on the basis that the solution eases day to day telecommunication related needs. The use of persuasive ad creatives and customer-centric messaging motivated the users to download the app through which they could avail special offers on smartphones and electronic devices, as well as telecommunication services.
The My Etisalat UAE App was not to be treated only as a telecom utility app Keeping its clean and user friendly interface, it allowed customers to keep track on their consumption, account operations, recharging Wasel, paying bills, subscription of new services, support requests, credit and data sharing with family and friends. To this the added features in the form of gifts and special offers made it an strong incentive to adopt.
The results proved successful performance of the campaign with more than 20,000+ installs. This success has not only spread the user base of the app It has also strengthened the brand reputation of Etisalet as a telecom service provider that is focused on delivering exceptional customer experience, and underwriting it with convenience through innovation.
Etisalat e& launched a targeted app campaign in the UAE with the goal of driving installs for the My Etisalat UAE App. The app was promoted as a one-stop solution, offering users the ability to manage accounts, pay bills, recharge Wasel, subscribe to new services, and share credit or data with loved ones. With its fresh, intuitive design and added value through personalized offers, the campaign successfully resonated with customers. As a result, Etisalat achieved 20,000+ installs, strengthening its digital presence and enhancing customer convenience.
Etisalat e& App Campaign – Driving Installs in the UAE
The key objective of the campaign proposed to Etisalat, one of the prominent telecom providers in UAE, was to promote installation of apps in their devices. The campaign was set to enhance customer interactions by inviting people to download and use the My Etisalat UAE App, which helps users to manage numerous telecom services in a convenient place and with controls.
The campaign was specifically focused on the people of the UAE to advertise the application on the basis that the solution eases day to day telecommunication related needs. The use of persuasive ad creatives and customer-centric messaging motivated the users to download the app through which they could avail special offers on smartphones and electronic devices, as well as telecommunication services.
The My Etisalat UAE App was not to be treated only as a telecom utility app Keeping its clean and user friendly interface, it allowed customers to keep track on their consumption, account operations, recharging Wasel, paying bills, subscription of new services, support requests, credit and data sharing with family and friends. To this the added features in the form of gifts and special offers made it an strong incentive to adopt.
The results proved successful performance of the campaign with more than 20,000+ installs. This success has not only spread the user base of the app It has also strengthened the brand reputation of Etisalet as a telecom service provider that is focused on delivering exceptional customer experience, and underwriting it with convenience through innovation.


Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Beema
Beema’s health insurance campaign in the UAE achieved 6M impressions and reduced CPL to $18.01 vs. $25 target, by combining contextual targeting, premium website whitelisting, and audience retargeting.
6M+
Impressions
18.01
CPL
Case Study
Beema
Beema’s health insurance campaign in the UAE achieved 6M impressions and reduced CPL to $18.01 vs. $25 target, by combining contextual targeting, premium website whitelisting, and audience retargeting.
6M+
Impressions
18.01
CPL
Case Study
Zyan & Myza
Zayn & Myza drove 50M+ views and 1,000+ purchases in the UAE using a three-tier strategy combining prospecting, retargeting, and value-based campaigns. The approach achieved 3X ROAS and strong engagement across product lines.
50M+
Views
1,000+
Purchases
Case Study
Zyan & Myza
Zayn & Myza drove 50M+ views and 1,000+ purchases in the UAE using a three-tier strategy combining prospecting, retargeting, and value-based campaigns. The approach achieved 3X ROAS and strong engagement across product lines.
50M+
Views
1,000+
Purchases
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Beema
Beema’s health insurance campaign in the UAE achieved 6M impressions and reduced CPL to $18.01 vs. $25 target, by combining contextual targeting, premium website whitelisting, and audience retargeting.
6M+
Impressions
18.01
CPL
Case Study
Zyan & Myza
Zayn & Myza drove 50M+ views and 1,000+ purchases in the UAE using a three-tier strategy combining prospecting, retargeting, and value-based campaigns. The approach achieved 3X ROAS and strong engagement across product lines.
50M+
Views
1,000+
Purchases