Oodi App Campaign – Driving SIM Card Orders in Iraq

Oodi is a digital-native service with the support of a strong 4.5G + network coverage provided by Zain, which aims to disrupt the Iraqi telecoms sector by providing services that address all of its customers lifestyle needs. The service has been created to offer a broader scope than connectivity with solutions to communication, gaming, music, content, and social media. That is why the main goal of the campaign could be defined as follows: increasing orders of SIM cards in the Oodi app.

The marketing action was highly focused on Iraq and proved to be effective because the decisive points like the simplicity of onboarding a new user, the creation of personalized packages, free delivery, and a stable connection have been underlines. In order to achieve maximum reach and interaction, the brand used interesting digital creatives and local communication that displayed the simplicity of ordering and managing SIM cards through the app.

The outcomes were very fruitful The campaign resulted in more than 15,000 SIM card orders, which speaks well of the adoption rate and confirms the positioning of Oodi as a next-generation digital telecom service. The clarity in message, the focus on the customer, and the advantage of the infrastructure that Zain had built underpinned Oodi to gain a major market share and position itself as a strong lifestyle brand that offers telecom services to customers in Iraq.